About Soraya Shawky

From the very beginning, Soraya established herself as a discerning voice in beauty, known for her insightful reviews and deep expertise. Her enduring love for the beach and the seaside, where she spent most of her life, shaped her unique perspective on beauty and skincare. This bond with the raw beauty of the ocean and the natural elements of the coastline became a cornerstone of her philosophy.

Soraya’s knowledge of skincare was not confined to just one climate. Her time spent in the pristine, cold environments of Switzerland expanded her understanding of how different climates impact the skin. This experience enriched her expertise, enabling her to develop products that cater to a diverse range of skin needs and conditions.

Upon moving to Dubai from Geneva, Soraya faced a myriad of cultural and climatic challenges. The stark contrast in art, beauty perspectives, and weather conditions demanded a new level of adaptability and creativity. This period of her life was transformative, shaping a new version of Soraya that embraced these challenges and grew from. Hence, playing a pivotal role in her evolution as a beauty expert.

She has always been drawn to the authenticity and simplicity of natural beauty, inspired by the untouched splendor of the beach. This inspiration led her to create a space where she could share her wisdom and passion with others. Thus, the concept of Beauty Camp was born – a harmonious blend of skincare education and make-up classes set against the backdrop of the sea. Here, participants could immerse themselves in learning while embracing the serene environment that Soraya cherished.

Ultimately, Soraya decided to pivot from her active involvement in the makeup industry to focus on her dream of launching her own brand. This dream materialized as Ample Hue, a brand born from the rich cultural tapestry and envisioned for international acclaim. Ample Hue invites individuals to embrace their unique summer spirit, encouraging them to carry the warmth and memories of the sunshine wherever they go.

Soraya’s character and expertise are woven into the fabric of Ample Hue. Her intimate connection to the beach, combined with her extensive knowledge of skincare, has crafted a brand that celebrates natural beauty and the joy of summer. With Ample Hue, Soraya invites the world to experience the essence of the seaside, encapsulated in every product.